Consumer campaigns info
Information on data security principles for Tammer Brands consumer campaigns.
This document provides basic information on how consumer information is handled in our campaigns.
The information is stored and processed in-house at our headquarters in Tampere, Finland.
The information is never stored permanently. Any data which can be used to identify an indidividual, gathered during a campaign, is permanently deleted afterwards.
The information is not used for marketing outside the scope of the individual campaign.
Receiving the information
The data stored consists of information provided by consumers via online form, electronic mail or letter. The information consists of two primary data types. Personal information contains data such as name, phone number, email and postal address. Other information contains campaign specific data, such as answers to questions, free text or rich media such as photos or videos.
Storing the information
The information gathered is stored in the Tammer Brands (company) consumer campaign data store. The system is used to store information of individual time-limited consumer campaigns for the company and the brands it represents, as well as in whole for product development and quality control.
Processing of the data files is not handled by a third party, but by the company itself.
The data files are not used for long-term marketing uses, but only for the length required to facilitate the processing of the individual campaign in question.
The campaign length and other case specic specific details are described in the rules of each campaign.
Processing the information
The data is handled in whole within the company’s own systems, which are located at company premises. The logical data storage areas are secured properly with user validation and access control methods. The physical data storage areas are secured with methods such as physical access control and anti-theft solutions.
The data files are available only to the people directly involved with the campaign in question. Personal data is handled confidentially and may only be used for communication required by the campaign in question, such as for delivering prizes or informing consumers of the campaign’s progress.
As per campaign specific rules, partial personal information, which at most contains name and place of residence, can be published as part of the campaign. These rules are always defined specifically for each campaign.
Non-personal information, such as text and rich media files provided by consumers as part of the campaign, are handled separately from personal information. This information can be published and used for marketing purposes, in ways defined in the campaign specific rules.
Retaining the information
Personal information is stored only for the duration of the campaign, plus a reasonable time needed to verify delivery of prizes and other details. This time is defined as a maximum of six months after the campaign has ended. After this time all detailed personal information is erased. Non-identifying parts of personal information can be retained for statistical purposes, such as postal code or other details that cannot be used to identify an individual person.
Necessary contact information can be transferred to a third party (partner) to facilitate group communications, such as sending emails, letters or packages, should the campaign require group communication to consumers. Only the necessary amount of information is sent to the partner. Additionally, partners are required to delete the information when it is no longer required. Partners must adhere to the same limits of data transfer policies as the company, as defined in the next paragraph.
Personal information is not moved outside Finland or to data storage facilities within Finland which are operated by companies residing outside the European Union. Personal data is not disclosed to third parties, with the exception of legally binding requests from public officials.
The full texts of all our data protection principles is available at our website, on here
You may contact our information security department in Finnish or English language with any inquiries you may have, at firstname.lastname@example.org
We naturally welcome any feedback and suggestions.